This Bachelor’s Degree in Trade Marketing via distance learning explores how to increase demand at wholesaler, retailer, or distributor level rather than at the consumer level. It focuses on marketing through the distribution chain and at the point of sale or the store, with emphasis on sales strategies such as distribution, display, promotion, and price. It also integrates product, price, and brand management strategies to sustain demand at the consumer end.
The program requires 130 academic credits. It uses a structure that is 100% based on textbooks. Fees include the program of study, textbooks, study guide, evaluation and assessment, diploma, and transcript. Payment plans are available upon request up to 36 monthly installments. The cost per BIU earned undergraduate credit is 70 Euros (90 US$), and the cost per transferred credit is 20 Euros (25 US$).