This Doctor Ph.D. Degree in Digital Marketing (via distance learning) studies tools and methodologies for promoting products and services through the internet. It covers a wider range of marketing elements than traditional business marketing because of extra channels and marketing mechanisms available online. The course includes topics such as social media marketing, search engine optimization (SEO), and search engine marketing (SEM).
The online distance format is built as 70% textbooks and 30% thesis, with 45 to 72 academic credits required. The credit composition includes 45 academic credits for Digital Marketing Online, plus other additional subjects, and 18 academic credits for research methodology and a final project or thesis. Tuition includes program of study items such as textbooks, study guide, evaluation and assessment, diploma, and transcript.
Modules
- Digital Marketing Online
- Research methodology and final project or thesis
- Other additional subjects