The Doctor Ph.D. Degree in Influencer Marketing studies influencer marketing via distance learning. The program examines social media marketing that uses endorsements and product placement by influencers, people, and organizations with a stated expert level of knowledge or social influence, including how influence can be positive or negative.
Students complete influencer marketing online academic credits, plus research methodology and a final project or thesis. The program structure is 70% textbooks and 30% thesis, with 45 to 72 academic credits required. Average duration is 24 months, and delivery is online via distance learning.
Modules
- Influencer Marketing Online
- Research methodology and final project or thesis.