Doctor PhD Degree Marketing Communication

The Doctor Ph.D. Degree in Marketing & Communication at Bircham International University is a distance learning doctorate in the Faculty of Business & Media. It emphasizes marketing strategies and concepts, focusing on key issues facing companies, including outcompeting others, anticipating future trends, improving advertising and sales, building customer loyalty, and using the internet market. It also covers negotiation skills for salespeople, current marketing strategies, and qualitative research approaches to deepen customer appreciation.

Study is delivered online via distance learning, with a program structure of 70% textbooks and 30% thesis. The degree requires 45 to 72 academic credits above a Master's program. The composition includes 51 academic credits for Marketing & Communication Online and 18 academic credits for research methodology and a final project or thesis. An academic supervisor is listed as Maria Smetanina.

Modules

• Marketing & Communication Online
• Research methodology and final project or thesis

Admission is open for adults over 27 years of age.

Master's degree or international equivalent (5 years of study) is required for admission.