The Doctor Ph.D. Degree in Sales & Product Management via distance learning analyzes sales and commercial strategies. It focuses on issues in a successful sales strategy and methods to build customer loyalty. The program also covers negotiation skills for sales managers and the factors that influence the sale of products and services, including price, design, manufacture, distribution, and final sale.
The program requires 45 to 72 academic credits above a Master’s program. The average duration is 24 months, with a structure of 70% textbooks and 30% thesis. It includes 48 academic credits for Sales & Product Management Online and 18 academic credits for research methodology and a final project or thesis.
Modules
- Sales & Product Management Online
- Other additional subjects
- Research methodology and final project or thesis