The Doctor Ph.D. Degree in Social Community Management is a distance learning program focused on how to ensure that content shared with an online community has a purpose and meets the expectations and needs of followers and the target audience. It covers the work of community managers, including advocating a brand on social networks, scheduling and posting content, and engaging with audiences across social networks.
Teaching is delivered through distance learning with an average duration of 24 months. The program structure uses 70% textbooks and 30% thesis. The academic composition includes 30 academic credits in Social Community Management Online and additional credits covering other subjects plus research methodology and a final project or thesis.
Modules
- Social Community Management Online
- Research methodology and final project or thesis