The Doctor Ph.D. Degree in Social Media Management at Bircham International University explores how to strategically create and distribute a brand’s content across different social networks. Students study social media management responsibilities such as representing a company across social channels, responding to comments, compiling campaigns, creating content, and providing guidance to enhance an organization’s online presence.
The program is delivered via distance learning online. Its structure is 70% textbooks and 30% thesis. The required academic credits range from 45 to 72. The composition includes 42 academic credits for Social Media Management Online, plus additional subjects and 18 academic credits for research methodology and a final project or thesis.
Modules
- Social Media Management Online
- Other additional subjects
- Research methodology and final project or thesis