Doctor PhD Degree Trade Marketing

The Doctor Ph.D. Degree in Trade Marketing is a distance learning program that explores how to increase demand at wholesaler, retailer, or distributor level rather than at the consumer level. It focuses on marketing through the distribution chain and at the point of sale, with emphasis on sales strategies such as distribution, display, promotion, and price. It also integrates product, price, and brand management strategies to sustain demand before products reach consumers.

The program is delivered online via distance learning with a structure of 70% textbooks and 30% thesis. The degree requires 45 to 72 academic credits above a Master’s program and includes research methodology and a final project or thesis. It is designed for adults over 27 years of age and requires a Master’s degree or international equivalent (5 years of study) for admission.

Modules

• Trade Marketing Online
• Research methodology and final project or thesis

Admission is open for adults over 27 years of age.

Master's degree or international equivalent (5 years of study) is required for admission.