The Grado en Publicidad en Salamanca (Advertising and Public Relations) is an undergraduate degree focused on advertising, marketing, communication, brand management, and digital content. Students develop skills to design and execute advertising strategies, work with digital tools and emerging technologies, and apply branding, storytelling, and transmedia communication to advertising projects.
Teaching is presencial and uses creative technology in the learning process. Students receive an Apple MacBook Air with the complete Adobe Creative Cloud suite (Photoshop, Premiere, After Effects). The program is organized as 4 years (8 semestres) with 240 ECTS, and specialization in the last year is done through three official mentions of 48 ECTS, plus prácticas and a TFG.
Modules
- Mención en Branded Content e IA
- Mención en Gestión de Marca
- Mención en Comunicación Corporativa