The Master’s program in Sports Entity Direction and Management is designed to support students moving into direction and sports planning. It focuses on managing sports entities and related functions, including marketing, sponsorship, and communication for sports facilities, complexes, and clubs. It also supports event organization and roles connected to sports camp direction, management, or organization, plus sports tourism management.
The program is semipresencial and has 60 ECTS over 1 course. It includes external internships in sports entities partnered with the university, so students can apply what they learn in real sports organizations. The curriculum also includes training from Barça Innovation Hub, completed through a certificate in Marketing and Sports Sponsorship.
It is for graduates or degree holders in any area who want to orient their professional career toward sports management. The qualifications gained provide access to the labor market in both the public and private sectors. After the program, graduates can pursue roles such as Director or Manager of sports facilities, complexes, and clubs, as well as Marketing and Communication responsibilities in sports organizations.
