The Online Master in Fashion and Luxury Business Management from Global Business School Barcelona covers fashion industry challenges in the 21st century and luxury sector analysis. You study luxury sectors such as Food & Wine, Jewellery & Watches, Spa & Recreation, and Fashion & Accessories. The course also focuses on technology and innovation in fashion and luxury, sustainability in design, and how to brand, market, and sell fashion and luxury products.
Teaching combines learning activities such as a Fashion Industry lecture or a museum visit and scratch workshop, meetings with managers and company visits, and live sessions with real-time debates and collaborative projects. You complete a practical group Capstone Master Project, which includes an organizational analysis or audit, a case study, or original research on a topic of interest. Workshops are subject to change, and the number of manager meetings may vary.
Modules
- Understand the Fashion Industry Challenges in the 21st Century & Learn About Different Luxury Sectors
- The Fashion Industry – History of Fashion Lecture or Museum Visit & Scratch Workshop
- Principles of Luxury & Luxury Sector Analysis – The course is based on visits to luxury companies from different sectors
- Technology and Innovation in the Fashion and Luxury Business
- Sustainability in Design of Fashion & Luxury – Meetings with Managers & Company Visit
- Brand, Market and Sell Fashion & Luxury in the Most Efficient Way
- Fashion & Luxury Marketing, Branding and Event Planning – Learning-by-doing: the students will be required to organize a real conference – Business, Innovation, Trends in Fashion (BIT)
- Luxury Channel and Distribution Management – Meeting with Managers
- Innovation & Venture Development
- Business Simulation Project in Transformation and Innovation
- Capstone Master Project
- A practical group project in which the students perform an organizational analysis or audit, a case study or original research on a specific topic of interest.