The Master in Fashion and Luxury Business Management in Madrid prepares students to lead in fashion and luxury brands. It covers topics such as the fashion industry and different luxury sectors, principles of luxury and luxury sector analysis, and how to create and manage fashion and luxury products through technology and innovation. It also includes sustainability in design, and brand, market, and sales for fashion and luxury.
Teaching uses an evening schedule over 9 months. The program includes a Fashion Industry history lecture or a museum visit and a scratch workshop, company visits for luxury sector learning, and meetings with managers through guest speaker lectures and practical visits. Students organize a real conference for Fashion & Luxury Marketing, Branding and Event Planning (BIT). A practical group capstone Master Project includes an organizational analysis or audit, a case study, or original research.
Modules
- The Fashion Industry – History of Fashion Lecture or Museum Visit & Scratch Workshop
- Principles of Luxury & Luxury Sector Analysis – The course is based on visits to luxury companies from different sectors
- Food & Wine
- Jewellery & Watches
- Spa & Recreation
- Fashion & Accessories
- Technology and Innovation in the Fashion and Luxury Business
- Sustainability in Design of Fashion & Luxury – Meetings with Managers & Company Visit
- Fashion & Luxury Marketing, Branding and Event Planning – Learning-by-doing: the students will be required to organize a real conference – Business, Innovation, Trends in Fashion (BIT)
- Fashion & Luxury Marketing
- Strategic Fashion & Luxury Branding
- Event Management in Fashion & Luxury