The Master in Tourism and Hospitality Management in Barcelona at Global Business School Barcelona focuses on international tourism and hospitality management, sustainable tourism development, and sustainable innovation. It also covers event planning in tourism, digital marketing, destination management and tourism product conception, and operations and touristic facilities management, including strategic food and beverage management. Students study innovation and venture development, transformative leadership and change management, and complete a capstone master project in tourism management.
The program runs for 9 months and uses an evening schedule. It includes a business simulation project in transformation and innovation and a practical group capstone project where students perform an organisational analysis or audit, a case study, or original research. Students also take part in local company visits and executive meetings as part of the program’s industry experience.
Modules
- International Tourism and Hospitality Management
- Sustainable Tourism Development
- Sustainable Innovation: Leading the Future Responsibly
- Event Planning in Tourism
- Digital Marketing
- Destination Management & Tourism Product Conception
- Operations and Touristic Facilities Management
- Strategic Food & Beverage Management
- Innovation and Venture Development
- Transformative Leadership and Change Management
- Business Simulation Project in Transformation and Innovation
- Capstone Master Project in Tourism Management