The Master in Tourism Management in Madrid is a Master in Tourism and Hospitality Management focused on international tourism and hospitality management, sustainable tourism development, and sustainable innovation. Students study hotel and tourism strategy through modules including International Tourism and Hospitality Management, Sustainable Tourism Development, and Sustainable Innovation: Leading the Future Responsibly.
The programme runs for 9 months with an evening schedule. It includes work with digital marketing, event planning, destination management, and tourism operations through modules such as Event Planning in Tourism, Digital Marketing, Destination Management & Tourism Product Conception, Operations and Touristic Facilities Management, and Strategic Food & Beverage Management. Students complete a business simulation project and a capstone master project in tourism management, plus a practical group project with an organisational analysis or audit, a case study, or original research.
Modules
- International Tourism and Hospitality Management
- Sustainable Tourism Development
- Sustainable Innovation: Leading the Future Responsibly
- Event Planning in Tourism
- Digital Marketing
- Destination Management & Tourism Product Conception
- Operations and Touristic Facilities Management
- Strategic Food & Beverage Management
- Innovation and Venture Development
- Transformative Leadership and Change Management
- Business Simulation Project in Transformation and Innovation
- Capstone Master Project in Tourism Management