Master S Degree Advertising Creativity

Bircham International University offers a Master’s Degree in Advertising Creativity via distance learning. The programme focuses on designing an advertising campaign to meet a client’s objectives, interpreting a client brief, and preparing a creative strategy using a range of media. Message design is presented as a key element of marketing communication, and students generate creative ideas aligned with strategic communication goals.

Study is delivered through distance learning with a programme structure of 70% textbooks and 30% project. The degree requires 36 to 54 academic credits above a Bachelor’s programme, with a duration that ranges from 9 to 12 months. Admission is open for adults over 25 years of age, and a Bachelor’s degree or international equivalent (3 to 4 years of study) is required for admission.

Modules

• Advertising Creativity Online
• Research methodology and final project or thesis
• 501ADC - The Communication Process
• 502ADC - Media Influence
• 503ADC - Consumer Behavior
• 504ADC - Copy, Layout & Design
• 505ADC - Creativity
• 506ADC - Art Direction
• 507ADC - Advert

Admission is open for adults over 25 years of age.

Bachelor's degree or international equivalent (3 to 4 years of study) is required for admission.