The Master’s Degree Sales & Product Management at Bircham International University analyzes sales and commercial strategies. It covers issues involved in a successful sales strategy and methods to build customer loyalty. The course also updates negotiation skills for sales managers and examines factors influencing the sale of products and services, including price, design, manufacture, distribution, and final sale.
It is delivered online via distance learning with specialized training. The program structure is 70% textbooks and 30% project. It includes a final project or thesis through research methodology. Students complete courses aligned to their concentration and develop practical knowledge and specific skills.
Modules
- Sales & Product Management Online
- Research methodology and final project or thesis