Bachelor of Science in Marketing

The Bachelor of Science in Marketing at the University of Lusaka prepares students with fundamentals in consumer behaviour, marketing strategy, branding, digital and social media marketing, market research, and data analytics. The program teaches how to analyse markets, interpret customer insights, and design marketing campaigns. It prepares graduates for roles in private and public sectors influenced by deregulation, technological change, and globalisation. Graduates can work in advertising, brand management, digital marketing, social media management, sales, business development, market research, consumer insight, product and account management, public relations and communications, and strategic marketing support.

Five (5) "O" level credits or better which must include English language and Mathematics.

• advertising and brand management
• digital marketing and social media management
• sales and business development
• market research and consumer insight
• product and account management
• public relations and communications
• strategic marketing support roles