Bachelor of Commerce Honours in Marketing Management

The Bachelor of Commerce (Honours) in Marketing Management at Zimbabwe Open University is designed to develop advanced skills in implementing marketing knowledge and principles. You study how marketing contributes to and draws on other functional areas of business, and how to link internal strengths and capabilities with the external environment when interacting with clients.

The programme includes a supervised research project and 33 courses. It is structured into Part I, Part II, Part III, and Part IV, with a minimum requirement of 540 credit points. The curriculum covers topics such as Principles of Marketing I and II, Digital Marketing, Business Research Methods, Brand Management, Marketing Management, Strategic Marketing Management, and Research and Innovation Project, including work related continuous assessment modules.

Modules

• Financial Accounting 1A
• Business Communication
• Quantitative Analysis for Business
• Business Law
• Introduction to IT
• Principles of Marketing 1
• Principles of Economics
• Principles of Entrepreneurship
• Principles of Business Management
• Social Media Marketing
• Principles of Marketing 11
• Purchasing Management

To be admitted to the programme, a candidate must have satisfied the minimum conditions for entry to degree studies at this University as prescribed under the entry requirements in the General Academic Regulations for undergraduate degrees and must have passed five ‘O’ level subjects including Mathematics and English Language with Grade C or better at GCE Ordinary Level or ZNQF equivalent standard.

Or gained advanced standing through Accreditation of Prior Learning.

A student who has passed mathematics at another university or obtained full professional qualification from professional accounting bodies or with at least two “A” level passes in economics, accounting, geography, and management for business with a substantial quantitative component will be considered as a replacement for the “O” level mathematics entry requirement.