Diploma in Digital Marketing

The Diploma in Digital Marketing at Zimbabwe Ezekiel Guti University covers communication and academic literacies, research methods, ethics and entrepreneurship, and core digital marketing topics. Students study Introduction to Digital Marketing, Introduction to the Digital Marketing Plan, Email Marketing, Social Media Marketing, Digital Advertising, and Data Analytics for Digital Marketing.

The program runs across Year 1 with two semesters. It includes DUWC125 Research Methods and DDM125 Research Project. The course also lists e-Learning as an option, and it shows semester modules for Semester 1 and Semester 2.

Modules

• DUWC111Communication Skills & Information Literacy
• DUWC112Introduction to Computers
• DUWC121Ethics and Entrepreneurship
• DUWC125Research Methods
• DDM111Digital and Academic Literacies
• DDM112Introduction to Digital Marketing
• DDM113Introduction to the Digital Marketing Plan
• DDM121Email Marketing
• DDM122Social Media Marketing
• DDM123Digital Advertising
• DDM124Data Analytics for Digital Marketing
• DDM125Research Project