Brickfields Asia College · Malaysia

Bachelor of Communication Hons Branding Digital Marketing Conventional

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

First-year fees

MYR

Introduction

Bachelor of Communication Hons Branding Digital Marketing Conventional is a Bachelor program taught at Brickfields Asia College, Malaysia. The program is offered in campus-based modes with full-time options.

The Bachelor of Communication (Hons) Branding & Digital Marketing (Conventional) at Brickfields Asia College prepares students to develop brand narratives, create engaging content, and use digital platforms to reach target audiences. The course covers strategic communication, branding, and digital marketing, with practical work in integrated marketing campaigns, analysing consumer behaviour, and using social media and digital technologies.

Students study core modules that include mass communication fundamentals, advertising, marketing, copywriting across media, digital branding image strategies, video production, e-commerce, social media and content marketing, and SEM and SEO. The curriculum also includes a Final Year Project and an Internship, plus elective modules where students choose any 2.

Modules

Mass Communication Fundamentals     
Principles of Advertising  
Principles of Marketing
Creative Idea Conceptualisation
Critical Thinking
Popular Culture
Photography
Digital Image Creation  
Consumer Behaviour  
Copywriting across Media
Digital Branding Image Strategies
Applied Branding Strategy, Planning and Management

Admission Requirements

The minimum requirements for admission in Bachelor of Communication Hons Branding Digital Marketing Conventional at Brickfields Asia College for all applicants (Domestic or International) are:

program specific academic requirment set by Brickfields Asia College.
English Language OR any other language requirments as set by Brickfields Asia College as pre-requiste for admission in Bachelor of Communication Hons Branding Digital Marketing Conventional.

Note: Please check the university website in the link below.

A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a credit in English at SPM level or any equivalent qualification; OR
A pass in STAM with a minimum grade of Jayyid, and a credit in Mathematics and English at SPM level; OR
Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.