Brickfields Asia College · Malaysia

Bachelor of Communication Hons Branding Digital Marketing Odl Vuc Course Modules

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

First-year fees

MYR

Introduction

Bachelor of Communication Hons Branding Digital Marketing Odl Vuc Course Modules is a Bachelor program taught at Brickfields Asia College, Malaysia. The program is offered in campus-based modes with full-time options.

Bachelor of Communication (Hons) Branding & Digital Marketing is a communication-focused degree built around modules in mass communication, advertising, marketing, consumer behaviour, and brand strategy. Students study branding strategy and planning, visual branding and identity systems, applied branding management, and creative idea conceptualisation. Digital learning modules cover photography, digital image creation, video production, motion graphics, and web analytics, plus media planning and research topics such as media strategy and research methodology.

The course uses open distance learning and is organised across multiple levels with practical project work. Students complete an internship module that asks them to apply learning beyond the educational institution and submit an internship reflection with critical analysis, a comprehensive report, and a presentation.

The program also includes final year project research and final year project execution, covering project planning, research methodology, project proposals, and building an original portfolio project. Elective modules allow optional study choices such as copywriting across media and social media marketing.

Modules

Learning Skills for Open Distance Learning (ODL)
Creative Idea Conceptualisation
Mass Communication Fundamentals
Photography
Principles of Advertising
Principles of Marketing
Consumer Behaviour
Branding Strategy and Planning
Creativity and Entrepreneurship
Digital Image Creation
Video Production
Media and Communication Theories

Admission Requirements

The minimum requirements for admission in Bachelor of Communication Hons Branding Digital Marketing Odl Vuc Course Modules at Brickfields Asia College for all applicants (Domestic or International) are:

program specific academic requirment set by Brickfields Asia College.
English Language OR any other language requirments as set by Brickfields Asia College as pre-requiste for admission in Bachelor of Communication Hons Branding Digital Marketing Odl Vuc Course Modules.

Note: Please check the university website in the link below.