Multimedia University · Malaysia

Bachelor in Marketing (Honours)

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

Starts

Fall, Spring

Introduction

Bachelor in Marketing (Honours) is a Bachelor program taught at Multimedia University, Malaysia. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor in Marketing (Honours) at Multimedia University provides a comprehensive understanding of marketing principles, strategies, and practices in today's dynamic business environment. The course covers various aspects of marketing, including consumer behavior, digital marketing, brand management, and marketing research. With a blend of theoretical knowledge and practical skills, students are equipped to navigate the complexities of the modern marketplace.

The program is structured to facilitate a strong foundation in marketing fundamentals, complemented by elective modules that allow students to specialize in areas of interest. Students will engage in hands-on projects, case studies, and internships, enabling them to apply their learning in real-world scenarios. This approach ensures graduates are well-prepared to meet the challenges of marketing roles across diverse industries.

Moreover, studying at Multimedia University offers students a unique opportunity to immerse themselves in a culturally rich environment. The university's location in a vibrant business hub enhances networking opportunities with industry professionals, helping students build valuable connections for their future careers.

Admission Requirements

The minimum requirements for admission in Bachelor in Marketing (Honours) at Multimedia University for all applicants (Domestic or International) are:

program specific academic requirment set by Multimedia University.
English Language OR any other language requirments as set by Multimedia University as pre-requiste for admission in Bachelor in Marketing (Honours).

Note: Please check the university website in the link below.

Typical entry requirements for the Bachelor in Marketing (Honours) include:

A completed secondary education with a strong focus on relevant subjects such as Business Studies, Economics, and Mathematics.
Good academic standing with a minimum grade point average as specified by the university.
Any additional qualifications or certifications complementary to marketing practice.

Applicants are generally expected to demonstrate proficiency in English, typically through standardized tests such as IELTS or TOEFL. A common benchmark is:

IELTS: Minimum score of 6.0 overall, with no bands lower than 5.5.
TOEFL: Minimum score reflecting equivalent proficiency in English.