Perdana University · Malaysia

Bachelor of Marketing Honours Odl

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

First-year fees

MYR

Starts

January, June, September

Introduction

Bachelor of Marketing Honours Odl is a Bachelor program taught at Perdana University, Malaysia. Intake: January, June, September. The program is offered in campus-based modes with full-time (3 years) options.

The Bachelor of Marketing (Honours) via Open Distance Learning (ODL) at Perdana University is an online marketing degree. Students study topics including principles of marketing, consumer behaviour, digital and social media marketing, branding-related subjects, market research, integrated marketing communication, customer relationship management, and marketing project work. The curriculum also includes business-focused units such as business statistics, economics, entrepreneurship, law and ethics, and strategic management.

The programme has a structure across three years. Core subjects are paired with an industrial training component in Year 3 and a marketing project in Year 3. Students also choose three electives, which include options such as Strategic Digital Marketing, Corporate Strategy and Leadership, Technology and Information System Management, Business Law, Ethics and Governance, and Strategic Human Resource Management. Intake is January, June, and September.

Modules

Business Mathematics
Public Speaking and Communication Skills
Introduction to Accounting
Principles of Marketing
Principles of Management
Economics
Management Information System
Principles of Human Resource Management
Business Decisions and Finance
Law and Ethics
Organisational Behaviour
Entrepreneurship

Admission Requirements

The minimum requirements for admission in Bachelor of Marketing Honours Odl at Perdana University for all applicants (Domestic or International) are:

program specific academic requirment set by Perdana University.
English Language OR any other language requirments as set by Perdana University as pre-requiste for admission in Bachelor of Marketing Honours Odl.

Note: Please check the university website in the link below.

Pass in Sijil Tinggi Pelajaran Malaysia (STPM) with minimum of grade C (GP 2.00) in any two (2) subjects at SPM level
Pass in Sijil Tinggi Agama Malaysia (STAM) with grade of Jayyid
Pass in Matriculation/Foundation qualification with CGPA of 2.00
Diploma (Level 4, MQF) or Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00
Diploma Kemahiran Malaysia (DKM)/ Diploma Vokasional Malaysia, subject to Senate/ Academic Board approval
Diploma Lanjutan Kemahiran Malaysia, subject to Senate/ Academic Board approval
Any equivalent qualification recognised by the Malaysian Government

Additional requirement: A pass in Mathematics and English at SPM level or equivalent qualifications

IELTS score minimum 5.5 or its equivalent.