Susquehanna University · USA

Bachelor's in Luxury Brand Marketing & Management

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

Introduction

Luxury Brand Marketing & Management is a Bachelor program taught at Susquehanna University, USA. The program is offered in campus-based modes with full-time options.

Luxury Brand Management & Marketing at Susquehanna University focuses on how luxury brands work, including brand equity, pricing strategies, distribution of luxury goods, and luxury marketing history. Core study includes Luxury Brand Marketing & Management and Advanced Luxury Branding, plus related business foundations such as Marketing, Principles of Management, and Digital Marketing.

The degree pathway shown includes course work that mixes theory and applied tasks. Marketing Fundamentals use a project-based approach with team presentations of case analyses to invited business executives. Digital Marketing covers tools such as online advertising, search engine optimization, social media, and online privacy, while Social Media Marketing is a structured 7-week course.

International travel is presented as an essential part of understanding the luxury market, with internship or study abroad options through the Global Opportunities program. Graduates are described as working with brands such as Lamborghini, Tesla, Coach, and Tiffany & Co.

Modules

Luxury Brand Marketing & Management
Advanced Luxury Branding
Marketing
Marketing Research
Digital Marketing
Social Media Marketing
Principles of Macroeconomics
Global Business Perspectives
Principles of Microeconomics
Introduction to Statistics
Principles of Management
Financial Accounting

Admission Requirements

The minimum requirements for admission in Luxury Brand Marketing & Management at Susquehanna University for all applicants (Domestic or International) are:

program specific academic requirment set by Susquehanna University.
English Language OR any other language requirments as set by Susquehanna University as pre-requiste for admission in Luxury Brand Marketing & Management.

Note: Please check the university website in the link below.