The Diploma in Digital Marketing is a 140+ hour program combining 67 hours of live online sessions with over 73 hours of online tutorials. It addresses marketing professionals seeking knowledge in digital marketing strategies across various digital channels. Participants study modules on digital marketing foundations, SEO, social media, content marketing, paid search, e-commerce conversion, analytics, digital transformation, AI disruption, digital PR, strategy, and more. The program includes a simulation game and a final project called Digi Day, where participants apply learned techniques to a real-life case study. It aims to prepare individuals for managerial roles in digital marketing and equip them with skills to structure, implement, and evaluate digital marketing strategies.
Modules
- Marketing before Digital
- Digital Marketing Foundations
- Search Engine Marketing (SEO)
- Email Marketing
- Display and Video Advertising
- Social Media Marketing
- Content Marketing
- Paid Search
- E-Commerce Conversion
- Website Optimization
- Analytics
- Digital Transformation in Marketing