Bachelor of Business Administration Bba in Marketing

The Bachelor of Business Administration (BBA) in Marketing at the American University of Kuwait requires students to complete at least 120 credit hours including general education, core BBA courses, marketing major courses, electives, an internship, and a capstone project. The program covers principles of marketing, digital marketing, international marketing, service marketing, buyer behavior, promotion and advertising, marketing research, and a marketing capstone. Students analyze customer segments, use marketing research skills, and make product decisions that fit customer needs.

Modules

• ACCT 201 Principles of Financial Accounting
• ACCT 205 Managerial Accounting
• BUS 209 Data Analytics 1
• ECON 200 Principles of Microeconomics
• ECON 201 Principles of Macroeconomics
• FINC 232 Financial Management
• MGMT 201 Principles of Management
• MRKT 200 Principles of Marketing
• BEAL 401 Legal & Ethical Issues in Business
• BUS 321 International Business Management
• ENTR 313 Managing Entrepreneurial Ventures
• MGMT 346 Production & Operations Management

Complete at least 120 credit hours including general education, BBA core courses, marketing major courses, electives, internship, and capstone; minimum 30 upper-level credit hours with at least 24 in the major; 27 upper-level hours must be completed in residence at AUK.