Bachelor of Business Marketing

The Bachelor of Business Marketing course prepares students for challenges in the business environment. It combines studies in business, accounting, management, marketing, and human resource management. Marketing specialization focuses on marketing principles, contemporary marketing units, research, planning, and delivering marketing strategies. The course spans 3 academic years with six semesters, 15 weeks per semester, offered via virtual campus.

Modules

• Principles of Management
• Principles of Quantitative Methods
• Principles of Accounting
• Principles of Business Communication
• Management 1
• Economics
• Marketing
• Salesmanship (Marketing)
• Principles of Business Law
• Quantitative Methods
• Information Technology Management
• Managerial Economics

Successful completion of Higher Secondary Education OR Attainment of a Level 4 qualification in a related field OR Attainment of a Level 4 Foundation Study Program approved for the specific Diploma program. Alternative Criteria: 20 years old, completion of a Level 4 qualification (unrelated), and successful completion of an MQA approved University Preparation Program OR 20 years old, completion of secondary school, 2 years of relevant work experience, and successful completion of an MQA approved University Preparation Program (available at Mandhu College).