Diploma in Business Marketing

The Diploma in Business with a specialization in Marketing provides skills to identify and analyze business problems and develop plans suitable for current business environments. The program suits those seeking a standalone business qualification or a foundation for further marketing studies. It supports professionals updating skills while gaining an academic qualification. The course aims to prepare students for technical roles within the lower middle ranks of business organizations. Marketing modules build a base for further education in marketing, advertising, and public relations. The program runs for one academic year, divided into two semesters with 15 weeks each, and it is offered through a virtual campus.

Modules

• Principles of Management (0932)
• Principles of Quantitative Methods (0933)
• Principles of Accounting (0934)
• Principles of Business Communication (0935)
• Management 1 (0938)
• Economics (0937)
• Marketing (0939)
• Accounting (Management & Accounting)* (0936)
• Salesmanship (Marketing)* (0951)
• People Resourcing (HRM)* (0952)

Successful completion of Higher Secondary Education OR Attainment of a Level 4 qualification in a relevant field OR Attainment of a Level 4 Foundation Study Program approved for the specific Diploma program. Alternative criteria include being 20 years old with a Level 4 qualification (unrelated) and successful completion of an MQA approved University Preparation Program, or being 20 years old with secondary school completion, 2 years relevant work experience, and university preparation program completion.