The Master in Digital Business and Innovation in Barcelona builds skills in digital marketing, big data analytics, online strategy, and business transformation. Students study digital business strategy and transformation, digital business models for the new economy, and methods for using business intelligence in a digital business.
The program runs for 1 year with an English-language format using a morning and afternoon schedule. The structure includes core modules across digital transformation, supply chains and operations, digital platforms and ecosystems, finance and teamwork, and strategic management plus online modules for economics and geopolitics and strategic management and analytics. Students complete a Final Capstone Project on a real-world problem and develop feasible solutions.
Modules
- Digital Transformation, Innovation and Technology (6 ECTS)
- Digital Business Models for the New Economy (6 ECTS)
- Business Intelligence in the Era of Big Data and AI (6 ECTS)
- Supply Chains 4.0 for Digital Consumers (6 ECTS)
- Operations Management (6 ECTS)
- Digital Platforms and Ecosystems (6 ECTS)
- Web and Mobile Marketing (6 ECTS)
- Effective Teamwork and Project Management (6 ECTS)
- Finance for Management (8 ECTS)
- Economics and Geopolitics (6 ECTS) (Online)
- Strategic Management and Analytics (8 ECTS) (Online)
- Final Project (Capstone)
