Master Marketing Y Estrategia Digital

This permanent training master in Marketing and Digital Strategy is designed to give students theoretical and practical tools to design and implement marketing and digital communication strategies. The course covers work as an expert in areas such as web design, social media, influencer management, digital advertising, web analytics, SEO, SEM, e-mail marketing, mobile marketing, e-commerce, and new business models. It supports either the full master or the specialization block only, leading to the Specialist in Marketing and Digital Strategy qualification.

The program has two blocks: an introductory block and a specialization block. In the first block, students study online business development, social media and influencers, and how SEO, SEM, and e-mail marketing strategies work and are set up. In the second block, students focus on building the marketplace and online entrepreneurship, managing online brand reputation, advanced SEO and SEM campaigns, and web analytics to analyze data for marketing and communication strategy design. It is taught by active professionals, including Roberto Bonorat, Julio José Jiménez, Pablo Malavé, Laura Orive, and César Ordoño.

The master is oriented to Graduates or Licentiates in Advertising and Public Relations, Journalism, Audiovisual Communication, and other qualifications related to the subject. It may also be of interest to Graduates or Licentiates in Physical Activity and Sport Sciences, as well as Business Administration and Management and Marketing, and to students from FP in Marketing and Advertising. If the applicant is not a university graduate, they are instructed to contact UCAM for information on equivalent studies.

• Director de marketing digital
• Director e-commerce
• Responsable de tráfico online
• Responsable SEO
• Responsable SEM
• Brand Digital Manager
• Social Media Manager
• Community Manager
• Responsable de Analítica Web
• Business Developer (nuevas líneas de negocio digitales)
• Responsable de Market Place