The Master’s Degree in Marketing & Communication at Bircham International University examines planning, pricing, promoting, and distribution of goods and services. It covers analysis of marketing opportunities and threats, selecting target markets, developing and comparing marketing strategies, and the communication process tied to marketing problems and the promotional mix. The course focuses on advertising, consumer and trade sales promotion, publicity, public relations, sponsorships, personal selling, and sales management.
Students study via distance learning online. The program structure uses 70% textbooks and 30% project work. The degree requires 36 to 54 academic credits above a bachelor’s program, with a duration that ranges from 9 to 12 months. The academic structure includes 13 academic credits for research methodology and a final project or thesis, plus additional courses and 51 academic credits in Marketing & Communication Online.
Admission is open for adults over 25 years of age who hold a bachelor’s degree or an international equivalent. Fees include the program of study, textbooks, study guide, evaluation and assessment, diploma, and transcript.
Modules
- Marketing & Communication Online
- Research methodology and final project or thesis
- Other additional subjects
