The Executive Master in Marketing and Sales is a part-time program offered in partnership with SDA Bocconi for experienced professionals who want to strengthen their strategic and commercial profile while continuing their career. It combines marketing and sales management topics such as Marketing Management, Sales Management, Marketing Research, International Marketing Management, and Market Analytics in the era of Big Data.
Over 13 months, the program uses a blended format with 50% face-to-face sessions and 50% distance learning. You complete seven intensive, one-week modules in Europe in Barcelona, Madrid, Milan, and Rome, followed by six weeks of online study after each in-person module. The curriculum includes workshops and real-world company projects, with a field project launch and field project discussion.
Modules
- Marketing Management
- Sales Management 1
- Marketing Research
- International Marketing Management
- Market Analytics in the era of Big Data
- Digital Marketing & Integrated communication
- Strategic Marketing Management
- Channel & Retail Management
- Finance for Marketing and Sales
- Brand Management
- Sustainable Marketing
- CRM and AI for Marketing and Sales
