The Master’s Degree Digital Marketing is a distance learning program that covers the theory and practice of marketing on the Internet. It focuses on the role of the Internet in marketing strategy, including identifying web marketing goals, website promotion, referral programs, search engine placement, and analyzing e-commerce, online sales, and customer service methods. You also plan a web store and consider future trends in e-commerce.
The program provides specialized training through online distance learning. The structure is 70% textbooks and 30% project. The credit requirement is 36 to 54 academic credits above a Bachelor’s program, including Digital Marketing Online and research methodology with a final project or thesis. Admission is open for adults over 25 years of age.
Modules
- Digital Marketing Online
- Research methodology and final project or thesis