Bachelor of Business Studies Honours in Marketing

Africa University’s Bachelor of Business Studies Honours in Marketing is an undergraduate full-time programme in the College of Business and Management Sciences (Department of Management & Entrepreneurship). The curriculum uses an integrated approach. The first two years focus on basic education, including Mathematics, Communication, Economics, and Humanities. The final two years focus on specialized subjects such as accounting, economics, marketing, finance, human resources management, risk management, quantitative analysis, and public sector management.

The programme is described as a four-year course offered full time as well as parallel. It is structured with a staged curriculum: early study in foundational “older disciplines” and later specialization in business and management subjects. Career preparation includes roles in management and marketing, and opportunities such as export consulting and starting a business.

• At least two GCE Advanced level passes in any of the following subjects: Accounts, Management of Business, Economics and Mathematics or an approved Diploma in Management related field or a professional qualification.
• 5 ‘O’ level passes at grade “C” or better including English language and Mathematics
• Special Entry: Applicants with approved diplomas in Management related subjects e.g Zimbabwe Association of Accounting Technicians (ZAAT), Association of Certified Charted Accounts (ACCA), Higher National Diploma (HND), Charted Institute of Management Accountants (CIMA), Charted Institute of Secretaries (CIS), and Diploma in Business Administration and Commerce (IAC) and Institute of Marketing Management (IMM) may be considered for admission

• Business managers
• Secure jobs as export consultants, or officers.
• Starting own business.
• Middle or senior managers in retail, manufacturing, tourism and hospitality as well as marketing related jobs in commerce and industry and the public sector
• Pursue higher degrees and become academics/lecturers and researchers.