Brickfields Asia College · Malaysia

Bachelor of Communication Hons Branding Digital Marketing Conventional Course Modules

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

First-year fees

MYR

Introduction

Bachelor of Communication Hons Branding Digital Marketing Conventional Course Modules is a Bachelor program taught at Brickfields Asia College, Malaysia. The program is offered in campus-based modes with full-time options.

Bachelor of Communication (Hons) Branding & Digital Marketing (Conventional) at Brickfields Asia College covers mass communication, advertising, marketing, consumer behaviour, and critical thinking. You also study creative idea conceptualisation, popular culture, and photography. Branding and digital marketing modules include digital image creation for visual branding, copywriting across media, digital branding and business strategies, social media and content marketing, and SEM and SEO.

The course includes practical, production-focused modules such as video production and media ethics, plus planning and execution through applied branding strategy, planning and management, media strategy, and e-commerce. In later modules, you complete a final year project and an internship, with an internship reflection that involves submitting a report and a presentation. You also choose any two elective modules from PR Theory and Practice / Motion Graphics, and Sound Design and Production / Visual Communication.

Modules

Mass Communication Fundamentals
Principles of Advertising
Principles of Marketing
Critical Thinking
Creative Idea Conceptualisation
Popular Culture
Photography
Digital Image Creation for Visual Branding
Consumer Behaviour
Copywriting across Media
Digital Branding and Business Strategies
Applied Branding Strategy, Planning and Management

Admission Requirements

The minimum requirements for admission in Bachelor of Communication Hons Branding Digital Marketing Conventional Course Modules at Brickfields Asia College for all applicants (Domestic or International) are:

program specific academic requirment set by Brickfields Asia College.
English Language OR any other language requirments as set by Brickfields Asia College as pre-requiste for admission in Bachelor of Communication Hons Branding Digital Marketing Conventional Course Modules.

Note: Please check the university website in the link below.