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13 Best Master's Marketing Programs in Germany

Across Germany, 11 universities offer 13 Master's Marketing programs — most run 1–2 years. The list starts with courses at Universität Bayreuth, Hamburg University of Applied Sciences (HAW Hamburg) and Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS).

1Master's Degree
GN Georg-Simon-Ohm-Fachhochschule Nürnberg logo
Germany

International Marketing

Georg-Simon-Ohm-Fachhochschule Nürnberg — The Master's Degree in International Marketing at Georg-Simon-Ohm-Fachhochschule Nürnberg equips students with the essential skills and knowledge for navigating the compl...

Master's DegreeLevel
1–2 yearsDuration
Full TimeMode
Fall, SpringIntake
Marketing
2Master's Degree
UB Universität Bayreuth logo
QS World #448 #30 in Germany Germany

Marketing & Sales Management

Universität Bayreuth — The Master's Degree in Marketing & Sales Management at Universität Bayreuth is a comprehensive program designed for students who aspire to excel in the dynamic fields of...

Master's DegreeLevel
1–2 yearsDuration
Full TimeMode
Fall, SpringIntake
Marketing
3Master's Degree
HU Hamburg University of Applied Sciences (HAW Hamburg) logo
#90 in Germany Germany

Marketing und Innovationsmanagement

Hamburg University of Applied Sciences (HAW Hamburg) — Course OverviewThe Master's Degree in Marketing and Innovation Management at Hamburg University of Applied Sciences (HAW Hamburg) is designed for individuals who want to...

Master's DegreeLevel
1–2 yearsDuration
Full TimeMode
Fall, SpringIntake
Marketing
4Master's Degree
DH Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS) logo
#106 in Germany Germany

Marketing and Business Psychology

Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS) — Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS) offers the Master Marketing and Business Psychology. The program vermittelt vertiefende und praxisrel...

Master's DegreeLevel
1–2 yearsDuration
Full TimeMode
Fall, SpringIntake
Marketing
5Master's Degree
HF Hochschule für Wirtschaft und Gesellschaft Ludwigshafen logo
#115 in Germany Germany

International Marketing and Psychology

Hochschule für Wirtschaft und Gesellschaft Ludwigshafen — The Master's Degree in International Marketing and Psychology at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen is designed to equip students with a robust under...

Master's DegreeLevel
4 SemesterDuration
Full TimeMode
WiSe: 15.07.Intake
Marketing
6Master's Degree
HB Hochschule Bonn-Rhein-Sieg logo
#119 in Germany Germany

Marketing

Hochschule Bonn-Rhein-Sieg — The Marketing (M.Sc.) at Hochschule Bonn-Rhein-Sieg aims to give students a deeper understanding of marketing questions based on a solid marketing-focused education. The...

Master's DegreeLevel
1–2 yearsDuration
Full TimeMode
Fall, SpringIntake
Marketing
9Master's Degree
TH Technische Hochschule Mittelhessen logo
#125 in Germany Germany

Digital and International Marketing MSc

Technische Hochschule Mittelhessen — The Technische Hochschule Mittelhessen Master of Science Digital and International Marketing teaches how companies reach target groups using suitable content and channels...

Master's DegreeLevel
3 SemesterDuration
Full TimeMode
WintersemesterIntake
Marketing
10Master's Degree
CB Cologne Business School logo
#138 in Germany Germany

Digital Marketing (M.Sc.)

Cologne Business School — Cologne Business School offers Digital Marketing (M.Sc.), a full-time master in English with 4 semesters (120 ECTS). Students study courses such as AI Based Data Research...

Master's DegreeLevel
4 semesters full-timeDuration
Full TimeMode
WinterIntake
Marketing
11Master's Degree
EB Europäische Betriebswirtschafts-Akademie logo
#145 in Germany Germany

Marketing and Brand Management

Europäische Betriebswirtschafts-Akademie — The Master's degree in Marketing and Brand Management at Europäische Betriebswirtschafts-Akademie focuses on the principles and practices of effective marketing strategie...

Master's DegreeLevel
1–2 yearsDuration
Full TimeMode
Fall, SpringIntake
Marketing
12Master's Degree
HW Hochschule Wismar, Fachhochschule für Technik, Wirtschaft und Gestaltung logo
#150 in Germany Germany

Digital Commerce, Marketing & Psychology

Hochschule Wismar, Fachhochschule für Technik, Wirtschaft und Gestaltung — The Master's Degree in Digital Commerce, Marketing & Psychology at Hochschule Wismar equips students with the necessary skills to thrive in an increasingly digital market...

Master's DegreeLevel
1–2 yearsDuration
BlendedMode
Fall, SpringIntake
Marketing
13Master's Degree
FD Fachhochschule der Wirtschaft logo
#183 in Germany Germany

Marketing und Vertrieb

Fachhochschule der Wirtschaft — The Master's degree in Marketing and Sales at Fachhochschule der Wirtschaft is designed to equip students with comprehensive knowledge and practical skills needed to thri...

Master's DegreeLevel
1–2 yearsDuration
Part TimeMode
Fall, SpringIntake
Marketing

Keep looking

in Germany

How these courses are ranked

Only one university here holds a QS World position — Universität Bayreuth at #448 — so it heads the list. Below them, universities follow their research output: Universität Bayreuth is cited most (3,166,181 citations). 1 university have neither a QS position nor a research record yet and appear at the end, marked "Not yet ranked".

Inside the course list

The usual length is 1–2 years and 4 semesters full-time. 85% are full-time. Start dates lean to Fall (77% of courses with a stated intake) and Spring (77% of courses with a stated intake). Technische Hochschule Mittelhessen offers the widest choice, with 3 of these courses.

Frequently asked questions

What are the top universities for Master's Marketing in Germany?

Universität Bayreuth (QS World #448), Hamburg University of Applied Sciences (HAW Hamburg) (#90 in Germany) and Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS) (#106 in Germany) lead this list. QS World positions come first; the rest are ranked by research impact.

How long does a Master's Marketing course take in Germany?

Most listed courses run 1–2 years, with 4 semesters full-time the next most common.

When do Master's Marketing courses start in Germany?

Fall is the main intake — 77% of courses with a stated start date begin then, and Spring is the second.

Which university has the most Master's Marketing courses in Germany?

Technische Hochschule Mittelhessen, with 3, ahead of Hochschule für Wirtschaft und Gesellschaft Ludwigshafen (1).

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