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11 Best Master's Marketing Universities in Germany

Universität Bayreuth tops our list of 11 Master's Marketing universities in Germany at #448 in the QS World University Rankings 2026. Hamburg University of Applied Sciences (HAW Hamburg) (#90 in Germany) and Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS) (#106 in Germany) complete the top three. Across the whole list there are 13 courses to choose from.

11 universities · ranked best first

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Marketing at other levels

How these universities are ranked

Only one university here holds a QS World position — Universität Bayreuth at #448 — so it heads the list. The rest are ordered by research impact. Universität Bayreuth has the largest research record in this group, with 3,166,181 citations and an h-index of 473. 1 university have neither a QS position nor a research record yet and appear at the end, marked "Not yet ranked".

Public, private and where they are

The split is 11 public to 0 private institutions. Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS) is the largest, with 1,518 students.

Inside the course list

The usual length is 1–2 years and 4 semesters full-time. 85% are full-time. Start dates lean to Fall (77% of courses with a stated intake) and Spring (77% of courses with a stated intake). Technische Hochschule Mittelhessen offers the widest choice, with 3 of these courses.

Frequently asked questions

What are the top universities for Master's Marketing in Germany?

Universität Bayreuth (QS World #448), Hamburg University of Applied Sciences (HAW Hamburg) (#90 in Germany) and Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS) (#106 in Germany) lead this list. QS World positions come first; the rest are ranked by research impact.

How many public universities offer Master's Marketing in Germany?

11 public and 0 private universities are on this list.

How long does a Master's Marketing course take in Germany?

Most listed courses run 1–2 years, with 4 semesters full-time the next most common.

When do Master's Marketing courses start in Germany?

Fall is the main intake — 77% of courses with a stated start date begin then, and Spring is the second.

Which university has the most Master's Marketing courses in Germany?

Technische Hochschule Mittelhessen, with 3, ahead of Hochschule für Wirtschaft und Gesellschaft Ludwigshafen (1).

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