The Master in Sport Business covers key principles and processes of sports business management. Students study strategic management, enterprise, marketing, economics, finance, human resources, and organisational development within sport. The course includes a major independent study allowing focus on a personal area of interest related to sports business. It offers option modules to tailor the program to individual career goals. The course is delivered 100% online over 24 to 36 months. It is intended for those already working in sports or related fields seeking career progression or a change of career in sport business management.
Modules
- Strategic Management of the Sports Business Environment (20 credits)
- Enterprise, Entrepreneurship & Sport (20 credits)
- Sport Marketing & PR (20 credits)
- Sport Economics & Finance (20 credits)
- Human Resource & Organisational Development for Sport Managers (20 credits)
- Major Independent Study (60 credits)
- Legal Regulation of Sport Business: International Legal Perspectives (20 credits)
- Professional Practice in Sport Business (20 credits)
- Student Negotiated Learning (20 credits)
- Leadership Development Through the Outdoors (20 credits)
- Sports Events: Society, Culture & Media (20 credits)
