The Master in Travel Business Leadership covers all areas of the travel industry, including tour operators and transport providers. Students learn business acumen, financial management, and strategic management skills, alongside technology's role and social media impact on marketing. The course addresses key topics such as sustainable tourism and the growth of online booking.
The program is delivered 100% online over two years, requiring about ten hours of study per week. It includes modules on global business environment, technology for travel, experiential marketing, creativity and innovation, financial management, strategic management, and research methods culminating in a research project.
This course is suitable for those working in or aspiring to senior roles in the travel industry, including travel agencies, tour operators, marketing, and insurance sectors. It aims to prepare students for leadership and management positions within this field.
Modules
- Global Business Environment
- Technology for Travel
- Experiential Marketing
- Creativity & Innovation
- Financial Management for Travel
- Strategic Management for Travel
- Masters Research Methods
- Masters Research Project
