Bachelor of Arts in Communication

The University of Santo Tomas Bachelor of Arts in Communication is offered by the Faculty of Arts and Letters, Department of Communication. The curriculum covers communication and media studies with focus on General Communication, Broadcast, Integrated Marketing Communication, Communication Research, and Film. Students study areas such as communication theory, communication research, communication media law and ethics, and advertising, public relations, and film-related courses.

Course content includes projects and applied learning through courses such as Television Production and Internship, plus thesis work through Thesis Writing 1 (Thesis Proposal) and Thesis Writing 2 (Thesis Colloquium). The program schedule is organized into first and second terms, plus a special term during the year structure. The program length is 4 years.

Modules

• Introduction to Communication and Media
• Communication Theory
• Broadcasting Principles
• Communication Research
• Communication Media Law and Ethics
• Advertising Principles and Practices
• Public Relations Principles and Practices
• Risk Disaster and Humanitarian Communication
• Development Communication
• Television Production
• Integrated Marketing Communication
• Internship

• Advertising (creative director, copywriter, account/brand manager, media planner)
• Public Relations (corporate communications/PR Director, writer/publicist)
• Marketing (marketing/brand manager, researcher)
• Broadcasting (tv/ film director, news reporter/anchor, program/segment host, producer, researcher)
• Events Management (Events and promotions manager)
• Film/ Video/Production Houses (actor, director, scriptwriter, cinematographer)
• Academe (lecturer/professor)