The Master in Digital Marketing at Global Business School Barcelona is an online MSc in Management (Digital Marketing). You study business management areas and build specialized skills across social media, SEO, web and mobile marketing, and data analytics. The program includes modules such as Strategic Management and Analytics, Strategic Marketing, Social Media Marketing, and Web and Mobile Marketing.
The program is delivered fully online with a flexible format and a duration of 1 year. It combines core business modules with digital marketing and analytics modules, and it culminates in a Final Project (Capstone) where you examine a real-world idea or problem and develop a solution that addresses it. Students can choose a research-oriented or problem-solving Final Project.
Modules
- Effective Teamwork and Project Management (6 ECTS)
- Operations Management (6 ECTS)
- Finance for Management (8 ECTS)
- Strategic Management and Analytics (8 ECTS)
- Economics and Geopolitics (6 ECTS)
- Strategic Marketing (6 ECTS)
- Digital Transformation, Innovation and Technology (6 ECTS)
- Business Intelligence in the Era of Big Data and AI (6 ECTS)
- Social Media Marketing (6 ECTS)
- Web and Mobile Marketing (6 ECTS)
- Final Project (20 ECTS)
