The Master in Digital Marketing in Barcelona at GBSB Global Business School trains you to apply digital marketing skills across strategy, analytics, and e-commerce. You study Effective Teamwork and Project Management, Operations Management, Finance for Management, Strategic Marketing, Digital Transformation, Innovation and Technology, and Business Intelligence in the Era of Big Data and AI. You also cover Social Media Marketing and Web and Mobile Marketing, including Search Engine Optimization, Search Engine Marketing, Email Marketing, and Omnichannel Marketing.
The program runs for 1 year and uses a morning and afternoon schedule format. It is structured around ECTS modules in business, transformation, and digital marketing. You complete a Final Project (Capstone), where you identify a real-world scenario within your expertise that needs a credible solution and apply your skills using models that can focus on theory or practical scenarios.
Modules
- Effective Teamwork and Project Management (6 ECTS)
- Operations Management (6 ECTS)
- Finance for Management (8 ECTS)
- Strategic Marketing (6 ECTS)
- Digital Transformation, Innovation and Technology (6 ECTS)
- Business Intelligence in the Era of Big Data and AI (6 ECTS)
- Social Media Marketing (6 ECTS)
- Web and Mobile Marketing (6 ECTS)
- E-Commerce and Digital Customer Loyalty (6 ECTS)
- Final Project (Capstone)
