This Master’s Degree in Online Marketing at Bircham International University covers the theory and practice of marketing on the Internet. It focuses on the role of the Internet in marketing strategy, including web marketing goals, website promotion, referral programs, and search engine placement. You also study e-commerce, online sales, and customer service methods, and you plan a web store while considering future trends in e-commerce.
The distance learning program uses a structure of 70% textbooks and 30% project. It requires 36 to 54 academic credits, including credits for Online Marketing Online and a research methodology component with a final project or thesis. The program duration ranges from 9 to 12 months. Fees include the program of study, textbooks, study guide, evaluation and assessment, diploma, and transcript.
Modules
- Online Marketing Online
- Research methodology and final project or thesis