Master S Degree Trade Marketing

The Master’s Degree in Trade Marketing via distance learning studies how to increase demand with supply chain partners such as wholesalers, retailers, or distributors, rather than only at the customer level. The program is also called B2B marketing or business-to-business marketing. Promotional activities focus on increasing demand for products among supply chain partners, with trade marketing linked to sustainable brand development.

Students study online through distance learning in a structure that uses 70% textbooks and 30% project. The program requires 36 to 54 academic credits above a Bachelor’s program, with a duration that ranges from 9 to 12 months. The structure includes Trade Marketing Online plus other additional subjects, and it includes research methodology and a final project or thesis.

Modules

• Trade Marketing Online
• Research methodology and final project or thesis

Admission is open for adults over 25 years of age.

Bachelor's degree or international equivalent (3 to 4 years of study) is required for admission.