Master Universitario Innovacion Y Marketing Turistico a Distancia

The Master’s degree in Innovation and Tourism Marketing focuses on studying innovation and marketing for the tourism sector. It is designed for graduates, diplomats, or degree holders in areas of social sciences, human sciences, and technological sciences, and also for degree holders in Tourism or Marketing.

The program is delivered online. It has 60 ECTS and lasts 1 course. Learning uses continuous assessment with practical tasks, using projects, applied assignments, and periodic submissions. The program states there are no exams, and learning includes live classes and recorded materials available 24/7.

Students may choose to do company internships through agreements with the university. It leads to roles such as Project Manager in R&D&I, Market Researcher, Product Manager, Tourism Sector Consultant, Online Managers (e-commerce, community manager, revenue manager, social media manager), Tourism Destination Managers, Tourism Innovation and Technology Managers, and Marketing Director.

• Gestor de Proyectos I+D+I en empresas turísticas
• Investigador de mercados
• Product Managers
• Consultor del sector turístico
• Gestores online (e-comerce, community manager, revenue manager, social media manager)
• Gestores de destinos turísticos
• Gestor de innovación y tecnología turística
• Director de Marketing