Bachelor of Commerce Honours Degree in Marketing

The Bachelor of Commerce Honours Degree in Marketing at Zimbabwe Ezekiel Guti University is a marketing-focused honours programme with study across business and marketing topics. Modules cover Business Research Methods, Entrepreneurship Theory and Practice, Integrated Marketing Communications, Supply Chain Management, Sales Management, Public Relations and Customer Care, and later modules including Strategic Management, Corporate Governance, Marketing of Services, International Marketing, E-Commerce, Change Management, and Strategic Marketing.

The programme is organised in years with semester-based modules, including Work-Related Learning across both semesters in Year 3. Year 3 includes Work-Related Learning in Semester 1 and Semester 2. Year 4 includes modules in both semesters and includes a Research Project.

Modules

• CBM202 Business Research Methods
• CEN201 Entrepreneurship Theory and Practice
• CMA202 Integrated Marketing Communications
• CMA207 Supply Chain Management
• CMA208 Sales Management
• CMA209 Public Relations and Customer Care
• CMA301 Work-Related Learning
• CBM401 Strategic Management
• CBM402 Corporate Governance
• CMA402 Marketing of Services
• CMA403 International Marketing
• CMA404 E-Commerce