The Bachelor of Commerce Honours in Marketing at Women’s University in Africa develops specialised marketing knowledge, practical skills, and competencies for effective marketing learning. Students study principles of marketing, marketing management, marketing communications, retail management, consumer buyer behaviour, and business research methods. The programme also includes sales management, digital marketing, international marketing, consultancy, brand management, and research project work.
The programme takes 4 years to complete and follows a structured semester-by-semester programme. It includes lectures with a requirement of 80% lecture attendance and submission of written assignments. Coursework counts for 30% of overall assessment for a course, and end-of-course examinations count for 70%. Progression to the next semester requires a minimum GPA of 2.0, and the programme includes professional attachment.
Modules
- Introduction to Computer Applications
- Principles of Economics
- Financial Mathematics
- Principles of Marketing 1
- Introduction to Financial Accounting
- Communication Skills
- General Management Principles
- Quantitative Analysis for Business 1
- Business Law
- Principles of Marketing 2
- Introduction to Gender Studies
- Marketing Management
