Graduate Diploma in Strategic Communication Studies Pgdsc

The Graduate Diploma in Strategic Communication Studies (PGDSC) at Midlands State University develops knowledge, skills, and competencies in communication for employment careers in work and society. The course area of study is communication, with specialist focus on communication theory, business communication, public relations, public communication, practical aspects of communication, discourse, and communication technology.

Teaching and learning use a professionally oriented, research and innovation-oriented approach that combines theoretical and practical aspects. Delivery includes lectures, tutorials, seminars, group work, research projects, and individual independent study. The programme structure covers compulsory modules across two semesters and an independent research project.

Modules

• DSC 601 Concepts in Communication
• DSC 602 Public Relations Communications
• DSC 603 Research Methods in Communication
• DSC 604 Strategic Writing
• DSC 605 Web and Mobile Communication
• DSC 606 English for Specific Purposes
• DSC 607 Discourse Analysis
• DSC 608 Communication Technology
• DSC 609 Advertising
• DSC 610 Communication Planning
• DSC 611 Communication Ethics
• DSC 620 Research Project

A good honours degree in the field of English/Linguistics or Communication.

• public relations practitioners
• researchers
• consultants
• liaison officers
• marketing practitioners
• publishers
• editors
• advertisers
• translators