Master of Commerce Degree in Strategic Brand Management

The Master of Commerce Degree in Strategic Brand Management at Midlands State University equips students with applied competencies to formulate and implement brand management strategies. Students develop applied knowledge and competencies in brand management, brand valuation, legal aspects of branding, corporate branding, brand storytelling, brand management analytics, and services branding. The programme also promotes critical thinking in a competitive branding environment.

Teaching and learning uses lectures, tutorials, seminars, group work, industrial visits, work-related learning, and research. Assessment includes written, practical and oral examinations, in-class tests, assignments, presentations, a work-related learning report, and a final year research project report. Students write a formal examination at the end of each quarter, with continuous assessment accounting for 40% and the formal examination accounting for 60%.

Modules

• Integrated Brand Communications
• Corporate Brand Management
• Strategic Quality Management
• Digital Brand Management
• Legal Aspects of Branding
• Brand Architecture
• Global Brand Management Strategies
• Business Research Methods
• Branding Ethics & Sustainability
• Neuro-Marketing Aspects of Branding
• Brand Innovation and Commercialisation
• Service Branding Strategies

Applicants should normally have a good honours degree (1, 2.1 or 2.2) in Marketing, Business Management, Tourism and Hospitality Management, Insurance and Risk Management, Economics and Entrepreneurship, OR and any other relevant commercial degree.

• brand management
• brand marketing communications
• brand research
• new brand design
• business development
• lecturing