Master of Science in Strategic Marketing Msm

The Master of Science in Strategic Marketing prepares managers for strategic marketing work in a complex and uncertain environment. Students design, implement, and evaluate marketing plans, including digital and service marketing strategies, and develop integrated marketing communications plans covering areas such as advertising, public relations, exhibitions, direct marketing, sponsorship, and merchandising.

The program includes integrated work across international marketing strategies, business and marketing research, brand strategy, and strategic plans. Teaching includes continuous assessment and semester examinations, with assessment weighted at 30% coursework and 70% examination. Students can proceed to the next semester after attaining a minimum GPA of 2.0, and examinations are taken at the end of each semester.

Modules

• MSM111 Consumer Behaviour
• MSM112 Global Economy
• MBA114 Entrepreneurship and Small Business Management
• MSM113 Accounting for Managers
• MSM114 Strategic Quality Management
• MSM121 Strategic Marketing
• MSM122 Integrated Marketing Communications
• MSM123 Business Research Methods
• KMBA124 Gender and Management
• MSM125 International Marketing Strategy
• MSM211 Social Marketing
• MSM212 Services Marketing & Consultancy

Subject to provisions of the General Academic Regulations for Postgraduate degree programmes and Faculty General Academic Regulations for admission, the following entry requirement shall apply:

• A minimum of a first degree in any business-related field.

• Marketing consultancy
• Marketing director
• Information and communications director
• Business development director
• E Commerce marketing director
• Content marketing manager
• Digital brand manager
• Senior brand manager
• Public Relations manager
• Market research executive
• Advertising director
• Entrepreneurship and developing businesses